Studio — turn a phone photo into marketing-ready images and video

Who it's for

The Wrap Studio is your in-house creative team. A designer or manager uses it to turn a quick phone snap of a finished wrap into a polished showcase image, a before/after reveal, a short social video, or a ready-to-post graphic with a caption baked in — without opening Photoshop. Owners use it to keep a steady stream of marketing content flowing from everyday jobs. It's a "make the work look great" tool, not a place to manage jobs or customers.

Where it fits

Studio sits in your Creative & files area. It usually comes into play at the production-to-complete end of a job — you've finished (or nearly finished) a wrap, you snap a photo, and Studio turns it into something you'd actually post. You can open Studio on its own, or jump into it pre-loaded with a specific job's photos. See workflow-map.md for the full lifecycle and personas.md for who works where.

Overview

You give Studio a photo; it gives you back a better one. Under the hood an AI image engine re-renders your shot based on what you ask for — a new background, a clean white catalog backdrop, a transparent cut-out, a dramatic before/after, a looping video, or a captioned social post. Each request runs in the background and lands in your gallery when it's done, so you can fire one off and keep working.

Studio is organized into seven tabs, all on the one /studio screen:

Showcase — the main event: drop a vehicle photo, pick or describe a background (or composite it onto a saved backdrop), optionally add your logo and a tagline, and generate a hero image.
Before/After — generates a believable "before" (bare vehicle) from your finished photo so you can show the transformation.
Video — turns a still image into a short motion clip.
Social — builds a post-ready graphic with your caption, font, and placement for Instagram/Facebook/TikTok/LinkedIn aspect ratios.
Backdrops — your library of empty scenes (studio, outdoor, abstract) to composite vehicles into; generate new ones from a text prompt, or keep the ones Studio extracts for you.
Gallery — everything you've made, in one place.
Vectorize — a utility that converts a raster logo/image into a clean SVG for Illustrator (great for prepping artwork).

A small floating progress chip follows you around the app while a generation runs, so you can leave Studio and get pulled back when it's ready.

Studio (/studio) Reach it from the top navigation as Studio AI, or from the Studio icon in the mobile bottom bar. Open it from a job to pre-load that job's photos.

Tabs across the top — Showcase, Before/After, Video, Social, Backdrops, Gallery, Vectorize. Switching tabs just changes the ?mode= in the address bar, so you can bookmark or share a specific tool.
A working area per tab — upload or pick a source image, set your options, and hit generate.
A recent/gallery strip — your latest results for that tool, newest first.

The floating progress chip When you start a generation and navigate away, a small chip appears showing elapsed time. It clears itself about 15 seconds after the image is ready (or fails), and it hides itself while you're on the Studio page.

Capabilities

Make showcase images

Upload a photo (or pull an image straight off a job).
Choose a background: a preset scene, your own typed description, a pure white catalog background, a transparent cut-out, or one of your saved backdrops.
Optionally stamp your shop logo and add a marketing tagline (Studio can even suggest taglines for you).
Generate one image or a small batch.

Tell the transformation story

Before/After generates a convincing "before" from your finished shot.
Video turns a still into a short clip for reels and stories.

Post to social, faster

Social builds a captioned graphic sized for the platform you choose, with control over font, text position, and color.

Manage backdrops

Browse built-in scenes plus your own.
Generate brand-new empty scenes from a text prompt (pick a studio, outdoor, or abstract style).
When you "extract the background" from a photo, Studio quietly saves that empty scene to your backdrop library for reuse.

Prep artwork

Vectorize converts a PNG/JPEG logo into a clean, Illustrator-friendly SVG you can download.

Keep everything

The Gallery holds all your generations; open, reuse, or delete them.

Step-by-step tasks

Make a showcase image of a finished wrap
1. Open Studio AI from the top nav (or open it from the job to pre-load its photos).
2. On the Showcase tab, upload your vehicle photo (or pick a job image).
3. Choose a background — a preset, a typed description, "white background," "transparent," or one of your Backdrops.
4. Optionally toggle logo on and add a tagline (tap suggest if you want ideas).
5. Generate. Keep working — the floating chip tells you when it's ready, and the result lands in your gallery.
Create a before/after
1. Go to the Before/After tab.
2. Upload (or pick) the finished-wrap photo.
3. Generate — Studio produces the "before" so you have both halves of the reveal.
Turn a photo into a social post
1. Go to the Social tab.
2. Pick your image, type your caption (or use a suggestion), choose the platform/aspect, font, position, and color.
3. Generate, then download and post.
Build a custom backdrop
1. Go to the Backdrops tab.
2. Describe the empty scene you want and pick a style (studio / outdoor / abstract).
3. Generate; save the ones you like. They'll appear as background options on the Showcase tab.
Vectorize a logo
1. Go to the Vectorize tab.
2. Drop in a PNG/JPEG.
3. Click vectorize, then download the SVG for Illustrator.

Settings & permissions

Who can use Studio

Studio is controlled by the Wrap Studio permission. By default the Manager and Designer roles have it; Production and Installer roles do not — they'll be redirected away from the Studio screen, and the tools won't run for them. If a team member needs Studio, add the Wrap Studio permission to their role in Settings → Team.

Plan availability

Studio itself isn't locked behind a plan — any role with the permission can open it. What's metered is your shop's AI credits: the heavier image generators (showcase, upscale, white-background) draw down your plan's AI credit allowance, and you'll see an "AI credit limit reached" message when it's used up. (Before/after, video, and social generations don't draw down that allowance.)

Your logo

To stamp your logo on a showcase image, set your shop logo first in Settings → Shop Info — otherwise the logo option will tell you none is configured.

Tips & common pitfalls

Fire and forget. Generations run in the background. Start one, switch tabs or screens, and watch for the floating chip — you don't have to sit and wait.
Better input, better output. A sharp, well-lit photo of the whole vehicle gives the AI the most to work with. Blurry or cropped shots produce weaker results.
"Transparent" takes an extra beat. The transparent cut-out runs in two passes (generate, then remove the background cleanly), so it can take a little longer than a normal showcase image.
Backdrops are reusable scenes. Generate a few empty scenes you like once, and they become one-tap background options for every future showcase image.
Vectorize is a utility, not an AI render. It converts an existing image to vector lines for Illustrator — it doesn't redesign or "AI-enhance" your art.
Generations are kept, not edited. There's no in-place editing; if a result isn't right, tweak your inputs and generate again. Everything you make stays in the Gallery until you delete it.
Mobile-friendly. Studio is in the mobile bottom navigation, so you can shoot a photo and generate right from the shop floor.

Files — where job photos and artwork live; Studio can pull source images from a job.
Designs — design assets that pair with Studio's creative output.
Marketing — where Studio's social images and content feed your outbound marketing.
Jobs — open Studio from a job to pre-load its photos.
Colors — your palettes and brand colors for on-brand creative.
Proofs — Studio can also mock up proof images for customer approval.
Workflow map — where creative work sits in the bigger picture.
Personas — who uses the creative tools.