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Marketing — capture leads, send newsletters, and package your work for social

Who it's for

Marketing is for the owner or manager growing the shop's book of business: the person who wants new inquiries to land somewhere they can act on, who emails past customers to drum up repeat work, and who turns a great finished wrap into a social post that brings in the next job. If you claimed a free Wraptor directory listing, the Lead Inbox is your home screen — it's where the inquiries from your listing show up.

Where it fits

Marketing is your Growth & insight hub. It sits at the front and back of the job lifecycle: at the front, the Lead Inbox catches new inquiries before they become jobs; at the back, Social turns completed work into content that feeds the next round of leads. It's a single suite with four tabs — Lead Inbox, Newsletter, Studio, and Social — so the whole "get found → get booked → show off → get found again" loop lives in one place. See workflow-map.md for the lifecycle and personas.md for who works where.

Overview

The Marketing suite brings four growth tools under one tab strip:

  • Lead Inbox — every inquiry in one list: leads from your Wraptor directory listing and (on paid plans) leads parsed from forwarded emails. See who wants what vehicle done, and convert a lead into a job.
  • Newsletter — compose a branded email campaign and send it to your opted-in customers and subscribers. An AI Writer drafts the subject and body for you from a one-line topic.
  • Studio — a jump to Wraptor's AI creative suite, where you generate showcase images, before/afters, and short videos from a phone photo. (This tab opens the Studio module.)
  • Social — take the finished renders you made in Studio and package them into captioned, ready-to-post social content; the AI Writer drafts captions too.

Most of the suite is a paid feature. The Lead Inbox is available on every plan (it's how claimed-listing shops receive inquiries), but Newsletter, Social, and the AI Writer unlock on a paid plan. Locked tabs show a small lock icon.

Screens & navigation

Open Marketing from the dashboard navigation, then use the tab strip at the top:

Lead Inbox (/marketing/inbox) A list of every inquiry, newest first, with quick stats (total, new this week, converted). Each lead shows the customer's name, the vehicle, the service they want, and how soon. On a paid plan you also see their contact details; on a free claimed-listing plan the lead is visible but contact info is locked until you upgrade.

Newsletter (/marketing/newsletter) A table of your campaigns — subject, date created, whether it's a draft or already sent, and how many recipients it reached. Compose opens the editor.

Compose (/marketing/newsletter/compose) Write your subject and body, or let the AI Writer draft them from a topic. Send yourself a test first, then send to your full audience. Sent campaigns are locked from further editing.

Social (/marketing/social) Your completed Studio renders, ready to caption and package for Instagram, Facebook, TikTok, or YouTube, using the social links saved in your shop profile.

Studio tab Opens the full Studio creative suite (a separate screen).

Capabilities

Capture and work leads

  • See directory-listing inquiries and (paid) email-parsed leads in one inbox.
  • Track stats: total leads, new this week, and how many converted to jobs.
  • Turn a lead into a job and a customer.

Send branded newsletters

  • Compose campaigns with your shop's branding.
  • Let the AI Writer draft the subject and body from a one-line topic.
  • Send a test to yourself before the real send.
  • Reach your opted-in customers and subscribers in one click — duplicates across both lists are removed automatically.
  • Newsletters send from your own WraptorMail address, so replies come back to your inbox.

Package work for social

  • Pull your finished Studio renders (images and videos) into Social.
  • Generate scroll-stopping captions with the AI Writer.
  • Use your saved Instagram/Facebook/TikTok/YouTube links.

Step-by-step tasks

  1. Work a new lead

    1. Open Marketing → Lead Inbox.
    2. Scan the newest inquiries; open one to see the vehicle, service, and timeline.
    3. On a paid plan, use the contact details to reach out; convert promising leads into jobs.

  2. Send a newsletter

    1. Open Marketing → Newsletter and click Compose.
    2. Type a topic and let the AI Writer draft the subject and body — or write your own.
    3. Click Send test to email yourself a preview.
    4. When it looks right, Send to your audience (opted-in customers + subscribers).

  3. Reuse a past campaign

    1. On the Newsletter tab, click any draft to keep editing it.
    2. Sent campaigns are read-only — start a new Compose instead.

  4. Package a finished job for social

    1. Finish a render in Studio (showcase image, before/after, or video).
    2. Open Marketing → Social; your completed renders appear there.
    3. Generate captions with the AI Writer, then post using your saved social links.

Settings & permissions

Who can use it Marketing has no separate team-role permission — it's gated by your plan, not by role. Any signed-in team member can open the suite; which tabs are unlocked depends on your subscription:

  • Lead Inbox — every plan (including a free claimed listing). Contact details on leads require a paid plan.
  • Newsletter and Social — paid plans only.
  • AI Writer (newsletter drafts and social captions) — paid plans; each generation uses one AI credit from your monthly allowance.

Locked tabs show a lock icon; click through to View plans to upgrade.

Sending and limits

  • Newsletters send through your shop's WraptorMail inbox (so they come from your address and replies return to you). WraptorMail is a paid feature.
  • Each plan has a weekly newsletter limit; once you hit it, you'll be asked to wait until next week. If a send fails for everyone, it doesn't count against your limit, so you can retry.
  • The AI Writer draws on your monthly AI credits (shared with Studio).

Tips & common pitfalls

  • Lead Inbox is the free shop's home. If you claimed a directory listing on a free plan, you'll land in the Lead Inbox by default — it's where your listing's inquiries arrive. Upgrade to unlock contact details.
  • Studio makes, Social packages. You can't create art on the Social tab — generate it in Studio first; finished renders then appear in Social automatically.
  • Test before you send. Always use Send test to preview a newsletter in a real inbox before sending to your whole list.
  • Sent is final. Once a newsletter is sent it can't be edited — clone the idea into a new draft instead.
  • Your audience is opted-in only. Newsletters reach customers who opted in plus your subscribers; people who unsubscribed are skipped, and duplicates are merged.
  • AI uses credits. AI Writer drafts (and Studio) share one monthly AI-credit pool — heavy use can hit the cap.
  • Replies land in WraptorMail. Because newsletters send from your shop's WraptorMail address, customer replies show up in your Inbox, not a personal account.
  • Studio — where you create the renders that Social packages.
  • Inbox (WraptorMail) — newsletters send from here, and replies return here.
  • Customers — your opted-in customers are part of the newsletter audience.
  • Jobs — convert a lead into a real job.
  • AI (Wraptor AI) — the AI credits the Writer draws on.
  • Plans — which tiers unlock Newsletter, Social, and the AI Writer, plus your weekly limits.
  • Workflow map — where leads and social sit in the lifecycle.
  • Personas — who works with marketing.