Marketing | Wraptor Docs

Who it's for

Marketing is for the owner or manager growing the shop's book of business: the person who keeps the public directory listing sharp so customers find them, wants new inquiries to land somewhere they can act on, emails past customers to drum up repeat work, and turns a great finished wrap into a social post that brings in the next job. If you claimed a free Wraptor directory listing, the Lead Inbox is your home screen — it's where inquiries from your listing show up.

Where it fits

Marketing is your Growth & insight hub, reached as Marketing in the navigation (its child, Storefront, is your hosted shop website). It wraps the whole job lifecycle: your Listing is how customers find you, the Lead Inbox catches new inquiries before they become jobs, and Social turns completed work into content that feeds the next round of leads. It's a suite of tabs — Listing, Lead Inbox, Newsletter, Studio, Social, Reviews, and Autopilots — so the "get found → get booked → show off → get found again" loop, plus the automations that run it, lives in one place. Opening /marketing drops you on the Listing tab. See workflow-map.md for the lifecycle and personas.md for who works where.

Overview

The Marketing suite brings seven growth tools under one tab strip:

Listing — manage your public directory listing (the shop card customers find when they search): your services, brands, contact details, and booking. Buy a featured boost to pin yourself to the top of results, and apply for the Wraptor-Approved trust badge.
Lead Inbox — every inquiry in one list: leads from your Wraptor directory listing and (on paid plans) leads parsed from forwarded emails. See who wants what vehicle done, message the customer directly, and convert a lead into a job.
Newsletter — compose a branded email campaign and send it to your opted-in customers and subscribers. An AI Writer drafts the subject and body from a one-line topic.
Studio — a jump to Wraptor's AI creative suite, where you design and generate showcase images, before/afters, and short videos. (This tab opens the Studio module.)
Social — take the finished renders you made in Studio and package them into captioned, ready-to-post social content; the AI Writer drafts captions too.
Reviews — a log of the automatic review-request emails/texts sent after completed jobs, with a link to add your Google review link if you haven't yet.
Autopilots — a gallery of every automation engine (quote follow-ups, win-back, review requests, and more) with honest 30-day stats and switches. See Autopilots for the full page.

Listing, Lead Inbox, Reviews, and Autopilots are always available — even on a free claimed listing. Newsletter, Studio, and Social are paid features; locked tabs show a small lock icon.

Open Marketing from the navigation (it lands on Listing), then use the tab strip at the top:

Listing (/marketing/listing) Your directory-listing editor with a live preview alongside it. Edit your shop name, address, phone, and website; pick your services (Wraps, PPF, Tint, Signs, Lettering, Ceramic, Detailing); list the brands you use; set a map image; and toggle online booking. Your Google rating/reviews and social links are shown read-only (manage social links in Settings). Above the editor sit two cards:

Featured placement — buy a featured boost to pin your listing above others in directory results; pick a duration and price, or extend if you're already featured.
Wraptor-Approved — apply for the trust badge customers see in the directory. It's free to apply; you submit contact details, years in business, license/insurance confirmation, proof of insurance, and a few portfolio photos. The card shows your status (eligible / pending review / approved, or "coming soon to your state").

If you don't have a listing yet, this tab prompts you to get listed first.

Lead Inbox (/marketing/inbox) A list of every inquiry, newest first, with quick stats. Each lead shows the customer's name, the vehicle, the service they want, and how soon. On a paid plan you also see their contact details; on a free claimed-listing plan the lead is visible but contact info is locked until you upgrade. Message the customer on any directory lead opens a two-way thread: your reply is emailed to the customer and appears on their tracking page, and their answers come back to the same thread.

Newsletter (/marketing/newsletter) A table of your campaigns — subject, date created, draft-or-sent status, and recipient count. Compose opens the editor.

Compose (/marketing/newsletter/compose) Write your subject and body, or let the AI Writer draft them from a topic. Send yourself a test first, then send to your full audience. Sent campaigns are locked from further editing.

Studio tab Opens the full Studio creative suite (a separate screen).

Social (/marketing/social) Your completed Studio renders, ready to caption and package for Instagram, Facebook, TikTok, or YouTube, using the social links saved in your shop profile.

Reviews (/marketing/reviews) A log of the automatic review-request emails and texts Wraptor sends after a job completes — one ask per customer. If you haven't set a Google review link yet, this tab prompts you to add one in Settings before the automation can send anything.

Autopilots (/marketing/autopilots) A gallery of every automation engine your shop can run — quote follow-ups, dead-quote win-back, the review flywheel, job-ready notify, appointment reminders, and lead second-touch — each with a plain-English description, a 30-day send count, and a switch where one exists. See Autopilots for the full write-up.

Capabilities

Own your directory listing

Edit services, brands, contact details, map, and online-booking status, with a live preview.
Buy a featured boost to rank above other shops for a set window (and extend it).
Apply for the Wraptor-Approved badge — a vetting application with license/insurance proof and portfolio photos — and track its status.

Capture and work leads

See directory-listing inquiries and (paid) email-parsed leads in one inbox.
Message the customer right from the lead — no email address juggling. Replies land back in the same thread.
The customer isn't left guessing: every directory request comes with a confirmation email and a personal tracking page that shows their request's status (received → sent to shops → picked up → booked) and your messages. Fast replies show up there before your competitors' do.
Track stats: total leads, new this week, and how many converted to jobs.
Turn a lead into a job and a customer.

Send branded newsletters

Compose campaigns with your shop's branding.
Let the AI Writer draft the subject and body from a one-line topic.
Send a test to yourself before the real send.
Reach your opted-in customers and subscribers in one click — duplicates across both lists are removed automatically.
Newsletters send from your own WraptorMail address, so replies come back to your inbox.

Package work for social

Pull your finished Studio renders (images and videos) into Social.
Generate scroll-stopping captions with the AI Writer.
Use your saved Instagram/Facebook/TikTok/YouTube links.

Step-by-step tasks

Sharpen your directory listing
1. Open Marketing (you land on Listing).
2. Update your services, brands, contact details, and booking toggle — watch the live preview.
3. Click Save changes, and use View public page to see how customers will find you.
Get featured / apply for the badge
1. On the Listing tab, open Featured placement, pick a duration, and pay to pin your listing to the top.
2. In the Wraptor-Approved card, click Apply, fill in your business details and upload insurance + portfolio photos, then Submit application.
Work a new lead
1. Open Marketing → Lead Inbox.
2. Scan the newest inquiries; open one to see the vehicle, service, and timeline.
3. Click Message the customer to reply in-thread — they get it by email and on their tracking page.
4. On a paid plan, use the contact details to reach out directly; convert promising leads into jobs.
Send a newsletter
1. Open Marketing → Newsletter and click Compose.
2. Type a topic and let the AI Writer draft the subject and body — or write your own.
3. Click Send test to email yourself a preview.
4. When it looks right, Send to your audience (opted-in customers + subscribers).
Package a finished job for social
1. Finish a render in Studio (showcase image, before/after, or video).
2. Open Marketing → Social; your completed renders appear there.
3. Generate captions with the AI Writer, then post using your saved social links.

Settings & permissions

Who can use it Marketing has no separate team-role permission — it's gated by your plan, not by role. Any signed-in team member can open the suite; which tabs are unlocked depends on your subscription:

Listing and Lead Inbox — every plan, including a free claimed listing. (Contact details on leads require a paid plan.)
Newsletter, Studio, and Social — paid plans only.
AI Writer (newsletter drafts and social captions) — paid plans; each generation uses one AI credit from your monthly allowance.

Locked tabs show a lock icon; click through to View plans to upgrade.

Featured boost & approval

Featured placement is a paid add-on bought per duration; it pins your listing for that window.
The Wraptor-Approved application is free; Wraptor vets it (rolling out by state) and emails you the outcome.

Sending and limits

Newsletters send through your shop's WraptorMail inbox (so they come from your address and replies return to you). WraptorMail starts on the Shop plan.
Each plan has a weekly newsletter limit; once you hit it, you'll be asked to wait until next week. If a send fails for everyone, it doesn't count against your limit, so you can retry.
The AI Writer draws on your monthly AI credits (shared with Studio).

Social Studio (owner-only) The Social tab also hosts an owner-only Social Studio for generating Wraptor's own branded Instagram content. Regular shops don't see it — for shops, the Social tab is the "package your Studio renders" tool described above.

Tips & common pitfalls

Listing is your front door. Keep services, brands, and booking accurate — it's the card customers see in the directory. A featured boost and the Wraptor-Approved badge both help you stand out.
Lead Inbox is the free shop's home. If you claimed a directory listing on a free plan, you'll land in the Lead Inbox by default. Upgrade to unlock contact details.
The customer can see who's responsive. Directory customers get a tracking page showing which shops picked up their request and what they said — answering first is a real advantage.
Studio makes, Social packages. You can't create art on the Social tab — design or generate it in Studio first; finished renders then appear in Social automatically.
Test before you send. Always use Send test to preview a newsletter in a real inbox before sending to your whole list.
Sent is final. Once a newsletter is sent it can't be edited — clone the idea into a new draft instead.
Your audience is opted-in only. Newsletters reach customers who opted in plus your subscribers; people who unsubscribed are skipped, and duplicates are merged.
AI uses credits. AI Writer drafts (and Studio) share one monthly AI-credit pool — heavy use can hit the cap.
Replies land in WraptorMail. Because newsletters send from your shop's WraptorMail address, customer replies show up in your Inbox, not a personal account.

Directory — the public listing your Listing tab edits, and where featured/approved shops surface, including native verified reviews and price bands.
Studio — where you design and render the content that Social packages.
Inbox (WraptorMail) — newsletters send from here, and replies return here.
Customers — your opted-in customers are part of the newsletter audience.
Jobs — convert a lead into a real job.
AI (Wraptor AI) — the AI credits the Writer draws on.
Autopilots — the full gallery behind the Autopilots tab.
Quotes — the quote follow-ups and win-back engines that the Autopilots tab tracks.
Plans — which tiers unlock Newsletter, Studio, Social, the AI Writer, and WraptorMail, plus your weekly limits.
Workflow map — where leads and social sit in the lifecycle.
Personas — who works with marketing.

Marketing — your listing, leads, newsletters, and social in one place