Directory — get found, get leads, claim your shop free

Who it's for

The Directory has two audiences. For customers searching "wrap shop near me," it's a public, no-login place to browse and compare vehicle-wrap installers by city and request a quote. For shop owners, it's where your shop already has a listing (we built the directory from public data) — and where you can claim it for free to start receiving those quote requests and running your shop on Wraptor.

Where it fits

The Directory is the front door to Wraptor — a public, search-engine-friendly set of pages at wraptor.io/shops, separate from your dashboard. It's one of your public customer touchpoints alongside the Track, proof-approval, and pay pages, but it sits before a customer ever becomes your customer: it's how new work finds you. Every quote request a customer sends becomes a lead in your Marketing Lead Inbox, and claiming a listing is the first rung on the Plans ladder (a free claim, then paid tiers when you want more).

Overview

The Directory is a drill-down: national → state → city → shop.

City pages ("Best Wrap Shops in Austin") list every installer in town with ratings, services, and brands, plus FAQs and a "get quotes from all shops" broadcast option. When at least 3 shops in that city have opted into publishing self-reported price bands, the FAQ and intro copy quote a real, sourced typical price range instead of generic industry figures.
Shop profile pages show one shop in full — services, brands used, a location map, an about section, FAQs, and a quote button. A claimed shop that has opted into price bands shows a "from $X" badge per service, and a shop with native reviews shows a dedicated Wraptor Reviews section.
Claimed shops (ones on Wraptor) wear a green "Powered by Wraptor" badge, show clickable phone/website, and — on paid plans — display recent work, social links, and a quick-contact email.
Unclaimed shops still appear, but route customers through a quote form instead of exposing contact details — and show an "Is this your shop?" prompt to the owner.

The Directory lives on the public web, not in your dashboard. Customers arrive from Google or a shared link. As an owner, you'll usually find your listing by searching your shop name, or by clicking the claim link in the email we send when a customer requests a quote from your listing. There's nothing to navigate to inside the app — once you claim, your work moves into the normal Wraptor dashboard.

Capabilities

Get found

Your shop is listed by city and service with ratings pulled from public data — so customers comparing installers can find you.

Capture quote requests

Customers send a quote request (name, vehicle, service, timeline, and optional SMS consent) right from your listing — no account needed on their end.

Customers actually hear back

Every request triggers a confirmation email with a personal tracking page link showing the request's status: received → sent to shops near you → picked up by a shop → booked.
Your replies from the Lead Inbox are emailed to the customer and appear on that tracking page; if nothing happens for a while, Wraptor sends the customer a "still working on your request" nudge with the same link.

Broadcast to a whole city

Undecided customers can send one request to every shop in their city at once; each shop gets its own lead.

Claim your listing free

Owners claim in a couple of clicks. Claiming creates your free Wraptor shop and unlocks the customer's locked contact info.

Stand out on a paid plan

Paid shops show recent work photos, social links, and a quick-contact email right on the public profile.

Featured listings (paid placement)

Buy a featured slot to pin your shop to the top of your city page for a set window (30- or 90-day one-off purchases). Featured listings stand out above the regular list; the slot expires automatically when the window ends.

Wraptor-Approved badge

In select states (currently NJ/NY), shops can apply for the Wraptor-Approved trust badge. After a quick review, approved shops wear the badge on their public profile so customers know they're vetted.

Native, verified customer reviews

Once a customer's directory request actually turns into a booked job, their status page (the same tracking link from their confirmation email) offers a review form — star rating plus an optional comment.
Every review is gated on that real conversion: Wraptor only accepts one from a request that genuinely became a job for that shop, and shows it with a "Verified customer" badge.
Reviews render in a dedicated Wraptor Reviews section on the shop's public profile, deliberately kept separate from the (scraped) Google rating shown near the top of the page — with their own average rating and count.
These reviews also power Review structured data (JSON-LD) on the shop's page once there's at least one, which can help the listing show a star rating in search results.

Self-reported price bands

A claimed shop can opt into publishing its own per-service price ranges (Wraps, PPF, Tint, Signs, Lettering, and more) from Settings → Public Pricing. Off by default.
Once turned on, the shop's public profile shows a "from $X" badge per service, sourced from a range the shop itself set — never implied as Wraptor-verified market data.
On a city page, when 3 or more shops in that city have opted in for the same service, Wraptor blends their bands into a real, sourced "typical full wrap pricing" figure for that city instead of the generic industry range. Below that threshold, the city page keeps the generic copy — no city ever shows a range built from 1–2 shops.

Step-by-step tasks

(Customer) Request a quote from a shop
1. Open a shop's profile page.
2. Click Get a quote and fill in your name, contact, vehicle, service, and timeline.
3. Submit — the shop is notified, and you get a confirmation email with a tracking page link where shop replies and your request's status appear. No account needed.
(Customer) Get quotes from every shop in a city
1. On a city page, scroll to "Can't decide? Get quotes from multiple shops."
2. Fill in your details once and submit.
3. Each shop in that city receives your request and can reach out.
(Owner) Claim your listing for free
1. Find your shop (search its name, or use the claim link from a lead email).
2. Click Claim This Listing / Claim your listing free.
3. Sign up — this creates your free Wraptor shop and marks the listing claimed.
4. You land in your Lead Inbox, where the customer's full contact info is now unlocked.
(Owner) Upgrade to unlock your public profile
1. Pick a paid tier in Plans.
2. Add social links and a logo in Settings, and create work in Studio.
3. Your public profile now shows recent work, follow links, and quick contact.
(Customer) Leave a review after a booked job
1. Open your original request's tracking page (the link from your confirmation email).
2. Once your request shows Booked as a job, a review form appears.
3. Pick a star rating, optionally add a comment, and submit. It shows on the shop's profile with a Verified customer badge.
(Owner) Publish your own price ranges
1. Go to Settings → Public Pricing.
2. Enter a min/max range for each service you want to publish.
3. Toggle Show your pricing publicly on. A "from $X" badge appears on your directory profile for each priced service.

Settings & permissions

Browsing and quoting are public Anyone can browse the directory and send a quote request without logging in. There's no permission to configure.

Claiming requires sign-up Claiming a listing creates a shop account on the free claim tier. After that, who can see what inside Wraptor follows the normal Team roles.

Listing data is curated by Wraptor You don't add or edit your raw listing yourself — the directory is built from public data and managed by the Wraptor team. To correct details, contact support. Once you claim, your own Settings, logo, social links, and Studio work drive the richer parts of your profile.

Paid perks Recent work, social links, and quick-contact email on your public profile are paid-plan features — see Plans.

Reviews are on for every claimed shop; price bands are opt-in Native reviews have no toggle — any claimed shop with a booked job from a directory lead can receive one. Price bands are off by default; turn on Settings → Public Pricing → Show your pricing publicly to display yours.

Tips & common pitfalls

Leads land in your Lead Inbox. Quote requests from the directory show up in Marketing → Lead Inbox. If you claimed a listing that already had requests waiting, they're linked to you automatically.
Unclaimed listings hide your phone and website. That's deliberate — it pushes customers to the quote form so the lead is captured. Claim the listing to show clickable contact details.
The "Powered by Wraptor" badge is a trust signal. Claimed shops get it; it tells customers you're an active, reachable business.
A review has to be earned, not requested by you. There's no button in your dashboard to add a review — only a customer whose actual directory request became a booked job with you can leave one, from their own tracking page.
Price bands are your own numbers. Wraptor doesn't calculate a suggested range for you or verify what you enter — it's clearly labeled self-reported, and it's on you to keep it honest and current.
City-wide typical pricing needs 3+ shops. If your city only has one or two shops with price bands turned on, the city page still shows generic industry pricing — not a real range — to avoid effectively exposing one shop's numbers as "the city average."
A claim is free and gets you the contact info. The customer's name and contact stay locked on the public teaser until you claim — claiming is what unlocks them.
Want to look your best? Upgrade and add content. Recent work and social links only appear on paid plans with Studio renders and Settings links filled in.
Thin pages may not show in Google. Listings with little information (no reviews, no website/phone) and very small cities are intentionally kept out of search indexing — claiming and adding detail helps.
The broadcast option sends to competitors too. When a customer broadcasts to a whole city, every shop gets the lead — speed of response matters.

Marketing — directory leads and claims flow into the Lead Inbox.
Plans — claiming starts you on the free tier; paid tiers unlock profile perks.
Studio — the "Recent Work" gallery on paid profiles.
Quotes — a claimed shop's CTA sends customers to request a quote; leads can become quotes.
Jobs — a directory lead can turn into a job.
Inbox (WraptorMail) — the quick-contact email shown on paid profiles.
Settings — logo, social links, and details shown on your claimed profile.
Track — the public page customers use after they become your customer.
Onboarding — claiming feeds straight into first-run setup.
Workflow map · Personas