How many advertising impressions does a wrapped vehicle get?

A wrapped vehicle generates 30,000-70,000 impressions per day in urban driving and 15,000-25,000 in rural or suburban areas. A $3,500 wrap that lasts 5 years at 25,000 daily impressions works out to about $0.11 per thousand impressions, which is the math behind wraps being one of the cheapest ad channels available. Full ROI breakdown: wraptor.io/blog/vehicle-wrap-roi-for-business.