The standard formula is material cost + labor + overhead allocation + profit margin. Measure square footage per vehicle (a full-size SUV runs 280-320 sq ft), add a 15-20% waste factor, price install labor around $125/hour, allocate 15-20% for overhead, and target a 20-30% net margin. Worked example: wraptor.io/blog/how-to-price-vehicle-wrap.